Media Relations
Understanding what makes the media tick can be essential to the success of many high-profile projects. Gogerty Stark Marriott helps our clients develop media plans that provide reporters and editors with information needed to understand the issues and to help clients communicate appropriately when there is controversy. Instrumental in these plans are the following tactics:
Briefings with reporters and editorial writers
Events that attract favorable news coverage
Media kits including press releases, fact sheets and Q and As
Producing and placing op-eds
Letters to the editor campaigns
Placement of positive stories
Media training for client spokespersons and message preparation
Internal research and risk assessment to help anticipate and prepare for potentially negative coverage.
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